Miki Agrawal has been on the cutting edge of innovation within the entrepreneurial world since she first unfurled her banner to establish TUSHY. A dynamo from Cornell University, Miki Agrawal would graduate with her Bachelor of Science in Business and Communications.
A quick trip through the world of investment banking analysis would lead her to the offices of New York City’s Deutsche Bank. Once it became clear that she could not reach clients in the way that she had hoped, Miki turned her back on banking to seek out an entrepreneurial umbrella.
Now known for her efforts with TUSHY and THINX, Miki Agrawal is considered one of the more diverse and dynamic entrepreneurs in the field today. Thanks to her forward-thinking efforts and commitment to building meaningful connections, Agrawal has built a collection of helpful insights for others to follow in her footsteps.
Developing Your Brand; Finding Your Voice
For Miki Agrawal, the decision to build a business and brand was centered on what she felt the most passion for. After spending several years in offices as a banking analysis, Miki knew that she wanted to reach out for something that she could sink her teeth into and that led her to establish Slice (now: “Wild”) a farm-to-table pizzeria that specializes in gluten-free products.
Establishing Slice while watching it take off successfully would give Miki Agrawal the passion and confidence she needed to really push her ideas forward. Miki’s work would continue to focus on matters personal to her, leading to the establishment of THINX, a sustainable underwear company focusing on aiding women during their menstrual cycles.
Miki Agrawal was able to find success in areas where she felt a personal connection and a deep passion and that is something she implores others following in her footsteps to consider. Working alongside her sister, both Radha and Miki Agrawal would agree that it was imperative to keep passion at the center of all that they pursued.
Build a Community Around Your Goals
As Miki Agrawal continued to build her brands and develop her voice, she understood that it was important to continue cultivating a community around her goals. In an interview alongside her sister, Radha Agrawal would state, “When you have a tribe that supports you and makes you feel safe, you don’t feel weird reaching out to people because you already have friends.”
Miki would watch her sister Radha succeed first-hand with this kind of mentality as she fostered a business known as Daybreaker. Daybreaker is a community-focused dance group that consists of more than half a million members spread throughout the country. Established by Radha Agrawal with passion as her focus, she was quickly able to find a community that mirrored her thoughts and passion.
Nowadays, Miki Agrawal is focused on her work as a social entrepreneur. She is particularly well-known for her efforts with TUSHY, one of the largest bidet attachment companies for best-in-class bathrooms.
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